Wikipedia Links Don’t Count!

Anyone involved with search engine optimization (SEO) will tell you. Getting authoritative inbound links is crucial to success. Especially when targeting more competitive keyword phrases.

When I first got involved with SEO, placing an external link on Wikipedia.org seemed like a great place to get started. Well, it was, and everyone else thought of it long before I did. So when I tried placing links on various pages they were quickly removed.

But I persevered… and eventually got my wish.

Now that I actually have a link on Wikipedia that hasn’t been removed, I find out that in January of this year (2007) Wikipedia started appending the “nofollow” attribute to all external links!

I’m mad because I can’t be mad! It’s a good idea!

Now, according to today’s post on Search Engine Watch, there are other benefits to having a link on Wikipedia. One of them being increased traffic. This is true, but if you are just looking for PageRank, then you are out of luck!

The moral of the story?

Don’t waste your time trying to find a link building shortcut! You’re not as smart as you think you are, someone else thought of it before you, and if they didn’t, they’ll figure you out soon enough!

If only I could go back in time and punch myself in the face for being a Richard. Oh the follies of youth.

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