“Marketing” Category

An Overview of Pay-Per-Click Advertising

Pay Per ClickWith the arrival of pay-per-click (PPC) advertising, anyone can buy the #1 position for any keyword phrase on today’s most popular search engines. But hold on to your credit card! Depending on the phrase you’re bidding for, you could pay upwards of $50 per click!

With millions of people searching the web each day, and the most popular keyword phrases fetching the highest price, it’s easy to see how some have let the romantic notion of being #1 destroy their marketing budgets. What’s worse is they typically received little to no return on their investment.

Don’t let the same be said for your business. Your pay-per-click experience can be a positive one, but only if you take the time and gets the facts.

Part three (3) of my five (5) part series on, “Things to Consider, When Considering a Marketing Methodology Consultant” will bring you up to date on this new form of search engine marketing. It details how it works, its benefits and drawbacks, and what to ask a marketing consultant to make sure they don’t use your marketing budget to make their mistakes.


Top 3 Reasons for a Corporate Blog

You’ve heard about them, you’ve read them (you are now anyway), and you may even have one of your own. Blogs, short for web logs, are very similar to a website with a few slight differences. It is these differences that make them valuable to business.

Part two (2) of my five (5) part series, “Things to Consider, When Considering a Marketing Methodology Consultant” touches on the power of corporate blogging. There isn’t much to ask a marketing consultant regarding blogs except, can they provide one
, so instead I’ll focus on the three (3) top reasons to have a corporate blog.


Things to Consider, When Considering Marketing Methodology Consultants

What to Consider, When Considering a Marketing Methodology ConsultantInternet marketing is constantly growing. Websites, blogging, pay-per-click advertising, search engine optimization, and email newsletters are all mainstays of any solid marketing plan. This makes it that much more important to ask a potential marketing methodology consultant if they’re familiar with these concepts because they offer a greater return on investment (ROI) and create a solid foundation for all of your marketing efforts.

This is the first installment of a five (5) part series about, “Things to Consider, When Considering a Marketing Methodology Consultant.” It describes each of the concepts above and provides some questions to ask a consultant before you hire them. By taking a little time to familiarize yourself with Internet marketing, you’ll increase your chances of making the right choice.


5 Reasons Why Video Content is so Popular

The explosive popularity of video content on the web isn’t news. Google bought YouTube and AOL recently started their video syndication service which continues to create a new breed of superstar including The Star Wars Kid, The Numa Numa Kid, and my favorite emo teen “Hope”. But why is this new form of entertainment such a success?

Here are a few ideas…


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