Top 3 Reasons for a Corporate Blog

You’ve heard about them, you’ve read them (you are now anyway), and you may even have one of your own. Blogs, short for web logs, are very similar to a website with a few slight differences. It is these differences that make them valuable to business.

Part two (2) of my five (5) part series, “Things to Consider, When Considering a Marketing Methodology Consultant” touches on the power of corporate blogging. There isn’t much to ask a marketing consultant regarding blogs except, can they provide one
, so instead I’ll focus on the three (3) top reasons to have a corporate blog.

• What Makes Blogging Different

• Blogs Are Personal

  When you’re a solo entrepreneur, your personality shines through in every action your business makes. As your business grows, however, this fades. Blogging provides an opportunity to bring this personalization back by helping you break the corporate wall that separates you from your audience. But leave the sales copy for your website. Blogging is about making a human connection and starting a dialogue, not soliciting business. It’s about differentiating your business by sharing a part of yourself.

• Blogs Get Honest Feedback

  Another difference between a website and a blog is the ability for readers to interact. Just like the post you’re reading now, with a blog, your readers can leave a comment, rating, email, or another type of message.

  Be warned! They may not always be pleasant, but this isn’t a bad thing!

  Every business has its problems and usually, no matter how hard you try, your customers will find them. By using a corporate blog as a way to communicate with them, you force yourself to see your business as they see it; “warts and all”.

  Instead of being afraid, listen to them. In the end, you’ll gain more credibility by admitting your mistakes and addressing your customers’ concerns. You’ll only lose their respect if you hide behind “spin” or PR.

• Blogs Are Sexy to Search Engines

  If you’re looking to increase your website’s visibility, a blog is a great way to do it. Since search engines are always scouring the web for new content to index, writing a blog provides them with the fuel they’re looking for. You’ll be surprised by how much traffic you can get from the most random Internet searches. A blog also increases the overall amount of content available on your site, which also makes it more attractive to search engines.

In my next post, I’ll discuss the nature of pay-per-click (PPC) advertising and how to make sure your marketing methodology consultant doesn’t waste your money learning.

• Help Me Improve!

• The only way for my posts to get better is to get your opinion! So help me out, and rate this one! Thanks!
  
  Avg. Rating: 4 - Total Votes: 1
   Loading ...

• Related Posts

• Things to Consider, When Considering Marketing Methodology Consultants

  Internet marketing is constantly growing. Websites, blogging, pay-per-click advertising, search engine optimization, and ema...

• My 2 Minutes of Fame

  Today was a cool day. I was quoted in the latest issue of the Central Penn Business Journal. The journalist, Jim Ryan, was ...

• Attention Readers! I’m Stuck!

  I keep swinging back and forth when considering whether to break BrianShoff.com into smaller, niche blogs or leaving it as yo...