Top 3 Reasons for a Corporate Blog

You’ve heard about them, you’ve read them (you are now anyway), and you may even have one of your own. Blogs, short for web logs, are very similar to a website with a few slight differences. It is these differences that make them valuable to business.

Part two (2) of my five (5) part series, “Things to Consider, When Considering a Marketing Methodology Consultant” touches on the power of corporate blogging. There isn’t much to ask a marketing consultant regarding blogs except, can they provide one
, so instead I’ll focus on the three (3) top reasons to have a corporate blog.

  • What Makes Blogging Different

  • Blogs Are Personal

    When you’re a solo entrepreneur, your personality shines through in every action your business makes. As your business grows, however, this fades. Blogging provides an opportunity to bring this personalization back by helping you break the corporate wall that separates you from your audience. But leave the sales copy for your website. Blogging is about making a human connection and starting a dialogue, not soliciting business. It’s about differentiating your business by sharing a part of yourself.

  • Blogs Get Honest Feedback

    Another difference between a website and a blog is the ability for readers to interact. Just like the post you’re reading now, with a blog, your readers can leave a comment, rating, email, or another type of message.

    Be warned! They may not always be pleasant, but this isn’t a bad thing!

    Every business has its problems and usually, no matter how hard you try, your customers will find them. By using a corporate blog as a way to communicate with them, you force yourself to see your business as they see it; “warts and all”.

    Instead of being afraid, listen to them. In the end, you’ll gain more credibility by admitting your mistakes and addressing your customers’ concerns. You’ll only lose their respect if you hide behind “spin” or PR.

  • Blogs Are Sexy to Search Engines

    If you’re looking to increase your website’s visibility, a blog is a great way to do it. Since search engines are always scouring the web for new content to index, writing a blog provides them with the fuel they’re looking for. You’ll be surprised by how much traffic you can get from the most random Internet searches. A blog also increases the overall amount of content available on your site, which also makes it more attractive to search engines.

In my next post, I’ll discuss the nature of pay-per-click (PPC) advertising and how to make sure your marketing methodology consultant doesn’t waste your money learning.

  • Help Me Improve!

  • The only way for my posts to get better is to get your opinion! So help me out, and rate this one! Thanks!
    1 Votes | Average: 4 out of 51 Votes | Average: 4 out of 51 Votes | Average: 4 out of 51 Votes | Average: 4 out of 51 Votes | Average: 4 out of 5
    Avg. Rating: 4 - Total Votes: 1
    Loading ... Loading ...

3 Responses to “Top 3 Reasons for a Corporate Blog”

  1. Michael Schaffner says:

    Another reason is that blogs can be yet another form of networking. As you say “Blogging is about making a human connection and starting a dialogue” — sounds like networking to me. This doesn’t by any means replace the traditional face-to-face networking but can be yet another form as you begin to develop relationships with your readers and commenters. This can be especially helpful for solo entrepreneurs or small businesses. Not only can these online networks generate business, they can also be a wonderful source of information and resources.

    Mike (

  2. Brian says:

    Great point Mike. Thanks for the comment.

  3. Kitbm says:

    omg.. good work, bro

Leave a Comment

Creative Commons License

This work is licensed under a
Creative Commons Attribution 2.5 License.
32 queries. 0.344 seconds.