With the arrival of pay-per-click (PPC) advertising, anyone can buy the #1 position for any keyword phrase on today’s most popular search engines. But hold on to your credit card! Depending on the phrase you’re bidding for, you could pay upwards of $50 per click!
With millions of people searching the web each day, and the most popular keyword phrases fetching the highest price, it’s easy to see how some have let the romantic notion of being #1 destroy their marketing budgets. What’s worse is they typically received little to no return on their investment.
Don’t let the same be said for your business. Your pay-per-click experience can be a positive one, but only if you take the time and gets the facts.
Part three (3) of my five (5) part series on, “Things to Consider, When Considering a Marketing Methodology Consultant” will bring you up to date on this new form of search engine marketing. It details how it works, its benefits and drawbacks, and what to ask a marketing consultant to make sure they don’t use your marketing budget to make their mistakes.